Bjorn Borg

BJÖRN BORG boxer shorts, swimwear, shorts

It was 1984 when iconic tennis legend Björn Borg launched his first fashion inspired collection followed by underwear in 1989.  We’ve been perfecting underwear for over thirty years. Designing and redesigning. Improving and evolving while staying true to our fashion heritage. We’ve never taken any shortcuts because you can’t compromise on the perfect fit. This is the sum of all our efforts. These are the best underwear you’re ever going to wear. Perfected since 1989.